Regularly creating valuable and relevant content for online readers, it allows businesses to build credibility and earn the trust of potential customers. This is a perfect opportunity for businesses to attract a wider audience and position themselves as experts within their industry. Consistent posting not only reinforces your brand’s authority but also increases online visibility, attracts more organic (free) traffic to your web pages, and encourages ongoing engagement with your audience. Below I’ve compiled some really great benefits of blogging.
11 Outstanding Benefits of Blogging
- Marketing – A blog is by far the most affordable form of advertising. With your keyword-rich content, on-page SEO added, it becomes easier to reach an audience organically, particularly because they’re already typing in your keywords when looking for answers on Google.
- Positioning – Position your brand as an industry leader – Writing makes you think about shareable content targeted to build up audience enthusiasm and create interest for your product and services.
- Social Sharing – When optimised correctly for socials such as Facebook or X (formerly Twitter), a blog becomes a share-worthy piece of content that interested people are likely to read and share with others. When a friend likes, shares or posts your blog on their social media page, their friends will also be able to view it.
- Drives Organic Traffic – The whole idea behind blogging for business is to drive traffic to your website to improve Search Engine Optimisation (SEO) – page ranking.
- Boosts Your Google Visibility – Search engines value content as they’re always crawling for new content. The more you blog, the more frequently search engines will be crawling all over your website looking for new content to add. This helps to improve your rankings.
- Build Trust With Your Audience – Share your thoughts and expertise with others & gain your customer’s trust and a loyal following. Your content marketing strategy focus should include blogging to raise awareness of your brand and to increase your audience.
- Connection & Recognition – Blogging is connecting and giving your business a voice & a platform from which to be heard.
- Easy to Implement – You don’t have to be a professional writer. Blogging is as easy as putting your ideas into words.
- Inspiring – Blogging will inspire you to be more creative. Ideas will begin to flow, increasing your passion for what you do and what your business is about.
- Encourages Engagement – A blog has the potential to build the company’s relationship with its clients and increases sales.
- Insights – Blogging gives the business owner insight into their customer trends.
Position Yourself as an Industry Leader
Blogging elevates your products & services to make them visible to a wider audience. Blog writing has the potential to improve page ranking, build a loyal following, increase sales and position the business as an industry leader. Not bad for a little of your time to add value to your potential clients!
Download my free Blog Writing Formula & Marketing Tips to learn how to formulate a blog.
Learn the WordPress Basics.
Contact ACT Websites to add a blog page to your self-hosted WordPress website.