Branding & Logo Design
Talk to Sandra about designing your unique business logo.
Logo Design & Branding
ACT Websites can design your original logo and branding to help you achieve your vision and reach your design goals.
6 Strategic Logo Design Essentials
1. Authentic Design – each logo needs to be an original design.
2. Appropriateness – select all design aspects carefully, while considering the need to keep the design consistent with all other visual assets. Design a logo that makes sense to your demographics.
3. Minimalism – keep it simple. Cluttered designs can be confusing and potentially cause a disconnect.
4. Clarity – simple designs without subtle effects. Avoid shadows or beveling, for your design to work best across different digital platforms.
5. Colour Concept – colours have meaning and are known to evoke emotions and give impressions about your brand. Choose carefully.
6. Versatility – each logo needs to be created in various formats such as *.png *.svg and *.jpg to name a few. Also create logos in various sizes and layouts such as horizontal, vertical and square versions. A white transparent copy of the logo enables posting the logo on dark backgrounds.
