If you’ve ever wondered why your website isn’t getting found on Google—despite looking great—you’re not alone. The truth is, Google doesn’t judge websites by how pretty they are. It reads your site like a book.
As I like to say, “Google doesn’t see pretty—it reads words.” What that means is, if your website doesn’t contain the right words—keywords—people searching for your services won’t find you.
What Are Keywords, Really?
Keywords are simply the words and phrases your potential customers type into a search engine like Google—for example: “Canberra bathroom renovation”, “affordable couples counselling near me”, or “WordPress designer ACT”.
Think of keywords as magnets for people actively looking for your services. If those phrases don’t exist on your website, Google skips right over you. Like we say, “A website without SEO is like a shop with no signage.”
SEO Isn’t About Trickery
Many people fear SEO means stuffing their website full of awkward, robotic-sounding phrases or clutter. It doesn’t.
“It’s not about tricking Google. It’s about helping it understand what you do.”
We want your site to sound like you — honest and authentic. But we also want Google to recognise the words your future customers are searching for, so they can find you first.
I Don’t Want to Change My Content!
This is a common concern. You want your website to feel right and true to your brand voice.
Good news: small changes can go a long way. Adding keyword-friendly headings or a brief FAQ section can make a huge difference.
Remember, “You can still sound like you—we just make sure the right people find you.”
Your homepage is like the front door of your business online — it’s usually the first page Google looks at and the one most visitors land on. If the most important keywords (the words people actually type into Google to find your services) aren’t clearly used on the homepage, search engines may not connect your site to what people are searching for. By placing your top keywords in headings, page titles, and key content on the homepage, you give Google a clear signal of what your business does — which makes it more likely that you’ll rank higher and attract the right visitors.
By putting the most important words and phrases on your homepage, we make sure Google knows what you do — which means your site has a better chance of showing up in search engine results pages – The SERPs.
Why Should I Care?
Because if your website isn’t optimised for keywords, “If you don’t show up in searches, your dream clients might never know you exist.”
Your site might look great, but without SEO, it’s invisible to the people who are searching for exactly what you offer.
Simple but effective: Adding location based keywords to attract a local audience, can make a significant impact to boost your online visibility.
Final Thoughts
SEO isn’t about changing who you are—it’s about helping you be found by the right people.
As I like to say, “Let your website do the heavy lifting.”
If you want help making SEO work for you without losing your voice, get in touch. I’ll guide you through the process in plain English—no jargon, no pressure, just results.
How Can I Help?
I recommend:
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Adding & configuring a reputable SEO Plugin on your WordPress website
- Creating keyword rich content that resonates with your target audience and gets you found online
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Adding keyword-friendly headings
- Adding image alt-tags
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Optimising your page titles and meta descriptions
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Creating helpful FAQ sections or blog posts that answer common questions
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Keeping your content authentic and true to your voice
- Create internal links
SEO Keyword Rank Monitoring – Boost Your Online Visibility
SEO Keyword Rank Monitoring will boost your website’s exposure to your target audience, allow you to track performance, monitor competitors for an overview on how your pages rank against them, combine all your keywords, scale up your keyword strategy, see weekly changes and make improvements, increase your site’s visibility, drive organic traffic to your site and position your website search results on the first page of Google.
Sandra can help you find and monitor your keywords. See my SEO Keyword Rank Monitoring Package deal and WordPress Site Care Plans.
“Small changes- Big results.”
Let me create your magnetic website. View my web design packages.
