While I absolutely love creating websites with the Divi Theme due to its user-friendly interface, scalability and versatility – that also offers my clients easy to edit options, my passion for web design extends beyond just one theme. I enjoy exploring a variety of themes and builders to find the perfect fit for each unique project. One of my favorite places to discover these powerful themes is ThemeForest, a treasure trove of creative options and popular themes.
Among the many themes available, a few stand out to me as excellent options for business use, freelancers, DIYers and agencies can take advantage of.
Impressive WordPress Themes:
1. Divi (By Elegant Themes)
Overview:
Divi is a powerful all-in-one theme and visual page builder known for its front-end editing experience. It’s especially popular among non-developers and designers thanks to its visual user interface.
Why Divi is Popular:
- Divi Builder (Visual Front-End Builder)
The standout feature — a true WYSIWYG (What You See Is What You Get) editor. It allows you to build pages visually on the front-end with real-time changes. - Massive Library of Layout Packs
2,000+ pre-made layouts across 250+ full website packs, covering dozens of industries and styles. - Advanced Design Controls
Visual animations, hover states, global elements, custom spacing, and responsive controls built into the builder. - Theme Builder
Build custom headers, footers, blog post templates, category pages, and WooCommerce product pages. - Great Community & Support
Elegant Themes has a large, active user base and provides frequent updates, learning resources, and live chat support.
Best For:
Agencies, freelancers, and creatives who want full design freedom with a visual builder and minimal reliance on external plugins. Noteable: Divi 5 will soon be released and it promises to be a game changer.
Licences:
Annual $89 USD
Lifetime Access License $249 USD – Lifetime support, unlimited downloads and use on unlimited websites.
Divi Pro (Lifetime + Pro Services) $297 USD then $212 USD each following year for Pro services. Great value for agencies.
2. Avada (By Theme Fusion)
Overview:
Avada has been the #1 selling WordPress theme of all time on ThemeForest, with over 900,000+ sales. It’s a full-featured, drag-and-drop site builder packed into a theme framework.
Why Avada is Popular:
- Avada Website Builder
A proprietary visual builder with front-end editing. Combines theme and page builder into one cohesive experience. - Pre-built Websites
90+ pre-built websites and 400+ prebuilt content blocks for fast page creation. - Advanced Options Panel
Global theme options plus per-page settings allow for granular customization. - All-in-One Theme
Includes built-in sliders, forms, headers, footers, and pop-ups — no need for many extra plugins. - Integrated Performance Wizard
Helps optimise your site for speed and clean code — important for SEO and loading times. - WooCommerce & Multilingual Ready
Highly customisable WooCommerce support and compatibility with WPML for multilingual sites.
Best For:
Agencies, designers, and developers who want full design control and robust features in one package.
Purchase Price: $69 USD
3. The7 (By Dream-Theme)
Overview:
The7 is a deeply customisable multipurpose theme that offers full integration with Elementor and WPBakery, making it ideal for users who want flexibility with page builders.
Why The7 is Popular:
- Elementor & WPBakery Support
Seamlessly integrates with both builders and provides The7-specific design elements and templates for each. - Design Wizard & Customizer
The built-in “Design Wizard” helps beginners set up a site quickly, and the advanced theme options panel offers powerful customization. - Huge Library of Elements
Comes with 60+ pre-built websites, 1000+ theme options, and hundreds of design elements. - WooCommerce Ready
Deep WooCommerce integration with templates and layouts specifically for online stores. - Niche Flexibility
Great for portfolios, shops, agencies, or businesses with very specific branding requirements.
Best For:
Designers, freelancers, and eCommerce sites that need deep customisation and advanced builder option.
Purchase Price: $39 USD
4. Enfold (By Kriesi)
Overview:
Enfold is known for its simplicity, stability, and excellent performance. It’s a user-friendly, lightweight multipurpose theme with a focus on clean design and reliability.
Why Enfold is Popular:
- Avia Layout Builder
Enfold’s custom drag-and-drop builder is intuitive and designed for speed — not as complex as Elementor or Avada’s builder, but very effective for most users. - Speed & Performance
Enfold is extremely well-coded and optimized for speed and SEO, making it ideal for businesses that value fast-loading sites. - Built-in Elements
Comes with a solid set of content elements and layout options without bloating your site. - Translation & RTL Ready
Fully WPML compatible and multilingual-ready, with built-in RTL support. - Rock-Solid Reliability
Known for being stable, secure, and well-maintained. Used widely for corporate, nonprofit, and professional services websites.
Best For: Agencies, consultants, small businesses, and anyone who values clean code, fast performance, and ease of use over flashy features.
Purchase Price: $59 USD
5. Be Theme (By Muffin Group)
Overview:
BeTheme is known for its massive number of pre-built websites (over 700+ and counting), catering to almost every niche imaginable — from restaurants and travel to SaaS and finance.
Why BeTheme is Popular:
- 700+ Pre-Built Demos
One-click import demos for virtually every industry. These are regularly updated and well-designed. - Muffin Builder + Elementor Support
It comes with its own builder (Muffin Builder), but also fully supports Elementor and WPBakery. - Performance Optimized
Newer versions are lighter and focused on speed (with Core Web Vitals optimizations in mind). - Modular System
You can enable or disable theme features to keep your site light and fast. - Design Flexibility
Includes a header/footer builder, custom fonts, and a rich library of design elements. - Regular Updates
Strong development team with frequent updates and strong community support.
Best For:
Agencies, freelancers, and businesses who want quick launch options for any industry.
Purchase Price: $60 USD
What I Love About These Themes
What I particularly appreciate about these themes is their flexibility and the wealth of customisation options they offer.
Divi is my go to theme for many reasons. Divi is loved for its ease of use, design freedom, cost efficiency, and all-in-one capabilities. Whether you’re a non-techie, a freelancer, or an agency — Divi gives you everything you need to build, manage, and scale websites.
Avada, for instance, is known for its robust framework and extensive design elements, allowing me to create everything from elegant portfolios to dynamic e-commerce sites.
The7 impresses me with its seamless integration with popular plugins and its user-friendly drag-and-drop builder, making it easy to bring even the most complex ideas to life.
Enfold is another gem, boasting a responsive design and a straightforward layout that appeals to both beginners and seasoned developers alike.
BeTheme’s extensive library of pre-built websites gives me a fantastic head start on any project.
Each of these themes can play a pivotal role in your web design toolkit, enabling designers, DIYers and agencies to deliver high-quality, visually appealing websites that truly resonate with users.
Need Help Choosing A WordPress Theme
I may be able to help you.
Did you know?
I install an updateable (only) copy of Divi on some of my web design projects – I also provide clients with an option purchase their own license, now (best option) or further down the track when downloads or licensed products from Elegant themes are required.
Sandra Ciminelli
WordPress Designer/Developer
