Case Studies
Case Studies
Cases that present themselves to ACT Websites and the solutions provided.
Case Study 1:
Website Redesign
Client: Canberry Dental
Industry: Dental Healthcare
Services Provided: Website Redesign, Hosting Migration, Brand Presentation.
Background
Canberry Dental approached me with an urgent need to rebuild their website from the ground up. Their existing website was hosted on a remote cloud server managed by a previous web designer who was no longer reachable. Without access to FTP credentials or hosting management tools, the site was essentially locked and unmaintainable. However, domains were registered elsewhere away from the host.
Challenges
- No Access to Existing Website: The original site could not be updated, backed up, or migrated due to lost credentials.
- Urgent Need for Online Presence: The live site crashed due to its poor state, it had also been outdated and unrepresentative of the clinic’s high standards.
Brand Identity Concerns: The old design lacked visual consistency, some of the the colours were too dark, and didn’t communicate the clinic’s commitment to excellence.
My Approach
- New Hosting Setup:
- Set up a reliable, secure, and fast hosting environment.
- Redirected domain names to the new host without any interruption to the business.
- Full Website Redesign:
- Designed a clean, modern, and professional website that reflects Canberry Dental’s values and services.
- Focused on usability, accessibility, and responsive design to ensure the site works well across all devices.
- Performance Optimisation:
- Built the site to load quickly and rank well in search engines.
- Implemented best practices for SEO, mobile optimisation, and page speed.
- Visual & Brand Identity:
- Using the client’s color palette, I implemented new typography, and layout that aligned with their commitment to excellence.
- Integrated high-quality imagery and reworked service descriptions to boost trust and engagement.
Results
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- Improved Professional Presence: The new website presents Canberry Dental as a modern, trustworthy, and client-focused practice.
- Enhanced User Experience: Visitors now enjoy fast load times, intuitive navigation, and mobile-friendly functionality.
- Maintainability Restored: The clinic regained full control over their digital presence, with a scalable and easy-to-manage site.
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Conclusion
This project highlighted the importance of having both creative control and technical access when managing a business’s online presence. The client owns their website outright and has access to all accounts. The new website not only reflects Canberry Dental’s brand but also sets them up for long-term digital success.