Strategic branding builds credibility and gains trust, connects others to your brand and increases the impact of marketing efforts and online presence. Answer the following 15 questions to identify key areas for improving your brand identity. 1.What is your story?...
When it’s not enough to become visible in a crowded marketplace, research your top three competitors. Gain a competitive advantage by studying your competition to assess their strengths and weaknesses. Determine your own position in terms of competitiveness....
Study these ten strategic tips to analyse the competition and apply what you’ve learned to simply do it better. 1. Identify Your Top 5 Competitors Knowing who our main competitors are is the first step at understanding what we are up against in a competitive...