Have you ever wondered how social media is very much like a pot luck dinner? Let me explain how I came to this conclusion.
At successful potluck dinners, every household brings to the table a plate of food for all to share and enjoy, resulting in a smorgasbord of food in colorful, textural, and flavoursome variety to engage in a social event that is fun and engaging.
We arrive at potluck dinners without expectations because we never know what we’re going to get. The variety of guests turning up and the abundance of food, often means we end up with a random mix to make the whole eating experience a bit of an adventure.
At potluck dinners, our contribution extends beyond providing a meal for others. During these events, we get to meet new people and make new friends, engage in light-hearted conversations, and swap helpful and relevant insights. Some of us even swap our recipes with one another. The basic idea is to engage with others in an inclusive way, taking a genuine interest in them, sharing and playing nice. It’s a chance to learn from one another, grow, and have fun.
Make It Fun
When we begin to share knowledge, experience, and anything fun that others will enjoy, we begin to create a sense of community and belonging.
In business, for the best organic reach possible, first, concentrate on building relationships on social media with your audience. Engaging with potential clients adds value to them, builds trust, and works to develop a loyal following which becomes your tribe and community.
Organic reach has become more difficult to attain in recent years. The potluck dinner approach is an attitude, designed to increase the chances of social media success, and is particularly useful for combining with our paid marketing efforts.
“Success is when I add value to myself. Significance is when I add value to others.” John C Maxwell.
Keep your content relatable – by making it relevant to the end-user. Just as you might consider the effects on people allergies before putting peanuts on a table, focus on what could be beneficial to the audience you’re attempting to reach by providing answers to the questions they may be asking and by also providing solutions to the problems they may be facing. Problem-solving is also one way to show others our level of expertise. Put people first.