Leverage On-page SEO Using Keyword Rich Content

By Sandra Ciminelli – Web Designer/Developer

Leverage On-page SEO Using Keyword Rich Content

On Page SEO all about tweaking the content of your website for improving search engine search results, to boost your website’s ranking and to gain organic traffic with the use of keyword rich content. Find out how to research your keywords and learn how to optimise your pages and posts with an objective of using high quality relevant content to establish expertise, authority and trust. Firstly, we can start by searching for relevant keywords in our topic of choice.

Where to Find Keywords

Begin by creating a list of your most relevant keywords. There are plenty of online tools out there to help with keyword searches. However, the most simple to use is Neil Patel’s Ubbersuggest Keyword Search, for finding the best possible keywords by typing a keyword or domain.

With our list of best performing keywords, we can proceed to craft our keyword rich content and also apply those keywords in other key areas of our website.

Where to Use Keywords

Use your keywords throughout your page or post’s written content. Keywords may be added in the title of your pages and blog posts, and permalinks. Include keywords in your first paragraph and subheadings. Make your page and post tags, and blog post categories keyword rich.

A not to be missed aspect of on-page SEO is the use of keywords for the optimisation of HTML tags which are the: title, header and meta of your web pages. WordPress users can achieve this with the use of plugins.

SEO Plugins For WordPress 

  1. The All in One SEO Pack is a popular free plugin with unlimited use of keywords. It is by far the best free SEO plugin on the market and is widely used by web designers and developers.
  2. The Yoast SEO plugin is free but only 1 keyword can be used with the free account. However, this is an outstanding plugin and is well worth the money. It helps you create better content with the use of red, green and amber dots and offering advice to help the user improve their content creation.

Optimising Images

Rename your images using your keywords. Also add keyword rich alt-tags on all your images. However, before uploading your images, be sure to size them to make them web compatible.  Use the right formats such as*. jpg which are smaller in size for images and *.png for transparencies and 72.000 dpi  X and Y resolutions using an image editor such as Gimp (open source) or Photoshop.

Content Creation

Make your content outstanding by making it it highly informative yet concise. Optimise content to meet your objectives by using keyword rich sentences to boost your SEO. Aim at solving problems that your competition isn’t solving or at least try to go above and beyond by doing it better.

Main Focus and Web Design Objectives

Website design with a focus on the overall customer’s experience means having an easy to navigate, well designed website with easily digested information that doesn’t go into long detailed explanations. When creating your content be careful not to confuse others nor bore them with repetitive content. The key here is to revise and revise. You may opt to use a writing assistant like Grammarly, and a paraphrasing tool if you are curating content. On-page SEO is user focused and as such, it is crucial to the performance and exposure of your website, and needs to be done right.

Sandra Ciminelli – ACT Websites – All my new web design projects include on-page SEO in the quoted price.

Search Engine Journal

Sandra at ACT Websites Canberra
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