Making the best first impression with a well designed website dramatically increases the chances of retaining our website visitors for longer. By offering quality, we are in effect adding value to others.
[bctt tweet=”Your website offers a window into the soul of your business. ” username=””]
Highly successful entrepreneurs are usually great at adding value to their clients. These companies or business owners become highly recognisable for their branding and are sustained by the reputation they’ve made for themselves by providing quality goods and services, along with great customer service.
The Benefits of Investing in A Quality Website
The benefit of investing in quality web design is another aspect of adding value to our clients.
The customer experience or ‘journey’ when engaging with our business in every aspect of communication is called a Marketing Funnel. From business email correspondence to an enquirer phone call, every aspect of the client experience and interaction is an opportunity to add value. Without adding worth to the consumer our chances for success are miniscule.
- the length of time a page takes to load – long waits repel potential clients driving them to the competitor. The average person only spends about 3 minutes on a website, spending much less time waiting on a site to load.
- the aesthetics of the site – is it pleasing to the eye? Poorly designed, old outdated websites, colours that aren’t visually friendly, inconsistant text formatting, margins out of whack and links do not render correctly on social media are major key ingredients to avoid on our site or to fix as a matter of priority.
- the quality of the information provided & relevance – the site needs to immediately inform the potential client of what you have to offer. Old outdated information needs to be removed asap and/or be replaced with updated versions. Confusing information or the lack of it will only drive customers away to look elsewhere. Too many spelling errors are a put-off. Promoting unavailable products can be quite frustrating to enquirers and take up some valuable business time that could be otherwise spent elsewhere other than on the phone.
- the ease of navigation – Too many clicks to get to what we are looking for, products and services difficult to find, conflicting or confusing information can be frustrating. Site searches need to be done rather quickly if we wish to attract people’s attention and keep it.
The Risk: Not being taken seriously, loss of credibility and repel potential clients from buying anything or coming back.
Search Engine Optimisation