by Sandra | Feb 3, 2023
Strategic branding builds credibility and gains trust, connects others to your brand and increases the impact of marketing efforts and online presence. Answer the following 15 questions to identify key areas for improving your brand identity. 1.What is your story?...
by Sandra | Jul 26, 2021
When it’s not enough to become visible in a crowded marketplace, research your top three competitors. Gain a competitive advantage by studying your competition to assess their strengths and weaknesses. Determine your own position in terms of competitiveness....
by Sandra | May 10, 2019
The attitudes we have towards life, people and work permeates through everything. It comes out of our mouths, our pores and actions affecting all the choices we make. At a concert last night while watching one of the all time great English bands of the 70s at a local...
by Sandra | May 9, 2019
If you own a business but don’t have a website there are valid reasons why an online presence is essential. We live in a technologically advanced working society where computers and mobile phones are frequently used by people who mostly do their research and...
