Your website’s home page is all about presentation, introductions and first impressions. However, quality content will keep your customer interested, engaged and focused on the very thing they’re looking for. Quality content is crucial to establishing your brand in order to gain the trust of consumers who have the power to spread the word about your products and services. Good or bad!
Why is quality content so important?
1. First Interaction – Impressions
When individuals first visit your site, they evaluate whether your services are what they require, and at that point they also discern if your business is a credible one. As an introduction, key information about your business will help customers discover quickly who you are and what your business is about. Quality substance gives you a chance to impart your business’ identity while additionally building up your validity and importance.
2. Search Engine Rankings
Crafting quality content with your audience in mind will improve your chances of being found on the internet. Google ranks your page based on keywords, relevancy and back links to credible websites As you provide quality content with credibility in mind, you will also demonstrate added value to your site’s visitors. Providing relevant information that answers your site visitors questions is key to keeping them engaged. People will learn to trust and recognise your brand and as it gains the trust of the consumer, it will also draw more visitors to your website. This is the reason client testimonials are so critical.
3. Convert Visitors To Customers
Quality content has the potential to turn visitors into customers. Good informative content can convince a client to buy your products and services . Using a customer focussed strategy to design your site enables the visitor to move through your site easily. The goal is to convert a visitor to a customer. Excellent content on a well designed website gives the site visitor a pleasant experience making your site, products, services and brand more memorable.
4. Get To Know What Works & Understand Your Audience
With Google Analytics you can keep tabs on what marketing strategies work for your business. Social Media can also be monitored for trends, engagement, popular posts and more! This will help you fine tune your marketing strategy to increase your customer base as you tweak and customise your approach to achieve your goals. Monitoring your content helps you gain an edge on the competitors as you gain a better understanding of how to target your audience.
Image courtesy of: www.freedigitalphotos.net/ Stuart Miles