How To Get More Clients With Your Website

SEO Keyword Rank Monitoring and WordPress Site Care

Written By Sandra Ciminelli

Sandra is a WordPress freelancer who is passionate about seeing small business flourish.

How To Get More Clients With Your Website

Your new business website is an investment in the growth of your business. In a competitive market, all business is vying and bidding for the attention of clients. A website isn’t meant to exist as a simple web presence that can be found when a business name is typed into the search engine. It needs to be found online by the right people who type in search terms and key phrases known as keywords.

This requires indexing the site on search engines with SEO.

Combining The Design Aspect With Being Found

Your website has the potential to open up a whole new world to delight the client. Therefore, you want your website to be beautiful, engaging and essentially, to be found online.

Therefore, your website has to call out to your potential clients like a motivational seller who sings out to the crowd at the Sydney fish markets. Being there is not enough. You need to stand out to be noticed for the value that you have to offer despite being surrounded by the competition.

I can just hear the fishmonger, “Today’s special. Only Today!  Two very fresh fish for the price of one, come and get it!

A pretty website is not enough to get you noticed online. If nobody can find you, what’s the point? How are you going to reach your goals?

Like the fishmonger at the markets, your website needs to be seen. Your voice needs to be heard. The answer is Search Engine Optimisation (SEO) to get found on the SERPs (Search engine result pages).

There are plenty of websites out there that are fun to look at.

Find three competitor sites that you really love. Then try to outdo them with design and value. But also, index your site to rank for keywords by adding the crucial SEO component that will drive organic (free unpaid) traffic to your website.

You don’t have a website?  Website design is something that every business owner should think of. If you don’t have one, consider competing online to increase your customer base and grow your business.

Reasons To Get Good Web Design From The Start

  1. Done right, a website becomes a powerful marketing platform for your business.
  2. The first impression is everything – your reputation matters, word of mouth gets around and opinions, as well as experiences, are shared
  3. To attract visitors
  4. Keep visitors engaged
  5. Help your online marketing
  6. To keep users on your website
  7. To rank higher on search engines
  8. To build your business
  9. To build your brand for easy recognition and gain a loyal following
  10. Good web design is essential for every business
  11. Make your business more attractive to potential clients

Ways To Begin The Design Process

  1. Understand your business goals
  2. Be aware of your competition
  3. Be aware of your customer needs
  4. Make the website responsive ensuring that your website is mobile-friendly
  5. Use SEO techniques that are easily understandable
  6. Use striking photos
  7. Use keyword-rich content with a great web copy
  8. Clearly define the purpose of each page

In conclusion, for small business owners looking to improve their online presence, there are several ways to do it. Your website needs to fit your brand. But, if it’s difficult for others to find you on Google, your business will struggle, they won’t book that appointment, buy that product or hire you. Importantly, make sure your website is responsive so that it can be seen on any mobile device.

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