In this post, I’ll explain why managing your online presence gets easier by setting your web hosting and domain name registrations to auto-renew. In my experience dealing with clients whose websites have gone off line, I’ve discovered that a percentage of the time, it’s due to non-payment of hosting subscriptions.
Key Benefits Of Auto-Renewals
Setting auto-renewals is a smart move to save you from worry and unnecessary headaches down the road. Imagine finding out from a potential client that your website offline because your hosting plan expired! This is an avoidable disruption to business operations that can frustrate your customers who rely on your services.
- Prevents downtime
- Keeps brand reputation in tact
- Avoids domain expiry and loss to another business
- Maintains email services
- Ensures SEO stability as it can impact SEO rankings
- Eliminates manual tracking
- Reclaiming your domain name may come with extra costs, redemption fees or auctions
- Minimises security risks that comes with expired hosting – which can be brought by cybercriminals to use for scams
Time To Focus On What Matters Most
By setting your domain registration and web hosting subscriptions to auto-renewal, you never have to face the consequences of losing your domain or hosting, ensuring that your website stays live and accessible. This also allows you to focus on growing your business and serving your clients. The bottom line is that the client is what truly matters.
Protect Your Brand Identity
One great reason to have auto-renewal is that it helps you protect your brand identity by avoiding losing your domain name to anyone waiting to snatch it up and it can be done in a heartbeat! You can also avoid jeopardising the loss of your domain based emails which leads to disruption in communication. It’s important to keep your business reputation in tact and you can do that by setting subscription auto-renewals.
I’ve witnessed first-hand that manual tracking and remembering renewal dates doesn’t really have a great success rate! To avoid downtime this option is best avoided!
With auto-renewal in place, your online assets are consistently protected, while you dedicate your time and energy to more important tasks, and you get to keep a stable and secure online presence. Most hosting providers will notify you by email when a subscription is about to lapse. However, if you’ve set that to auto-renewals you won’t need to do a thing, unless you’ve changed your credit card or if you need to specify another preferred payment method.
Sandra CIminelli
Web Designer/Developer
ACT Websites – Canberra
Contact me for all things WordPress
